Client
A market leader in the cookware and kitchen appliances industry in India, with over a decade of leadership in the retail segment. The brand’s products are sold through 10,000+ retail outlets, including major departmental stores, hypermarkets, specialty kitchenware and appliance stores, and exclusive brand outlets nationwide.
In addition to its retail presence, the organization operates a large direct-selling channel supported by 70,000+ trained women entrepreneurs across urban and semi-urban regions. With a diverse, frontline-heavy workforce and frequent product launches, the company required a scalable retail LMS to ensure consistent product knowledge and sales readiness at every customer touchpoint.
Challenge
The client faced ongoing challenges in delivering consistent product training for retail sales teams across locations. With a vast and frequently evolving product portfolio, both existing employees and new hires needed to quickly understand product features, benefits, and usage to confidently engage customers.
Training was largely classroom-based and trainer-dependent, making it difficult to scale across regions and retail formats. New employee onboarding typically took four to six weeks, during which sales readiness varied significantly. Like many retail organizations, the client also faced high employee turnover, increasing the pressure on the L&D team to repeatedly onboard and train new staff.
The Learning & Development team needed an easy-to-use LMS platform and mobile learning app that could:
- Deliver product and sales training at scale
- Assess employee knowledge consistently
- Support faster onboarding for new hires
- Enable personalized learning paths for different roles
Solution
In June 2019, the client implemented AlphaLearn Cloud LMS, a mobile-first learning management system designed for frontline and retail employees. AlphaLearn supported the complete onboarding process, including converting a large library of existing training videos and materials into self-paced eLearning courses.
Using AlphaLearn LMS, the organization created role-based learning paths for retail sales executives, store managers, and women entrepreneurs. Training covered product knowledge, sales techniques, customer engagement skills, soft skills, and marketing fundamentals, enabling employees to learn anytime without disrupting store operations.
AlphaLearn’s analytics and reporting features allowed the L&D team to track course completion, assessment scores, certifications, and learner progress in real time. Employees could access training through AlphaLearn’s mobile learning app, monitor their progress, and complete assigned courses at their own pace—making learning both flexible and engaging.
Result
After adopting AlphaLearn LMS, the client saw measurable improvements in training efficiency, consistency, and employee engagement across the retail network.
Dependence on classroom training reduced significantly, leading to an estimated 45–50% reduction in overall training costs within the first year. Average onboarding time for new retail employees dropped from four to six weeks to under three weeks, helping sales staff become productive faster.
Course completion rates increased to over 88%, while post-training assessments showed a 30% improvement in product knowledge scores, particularly during new product launches. Store managers reported more confident sales conversations and improved customer interactions on the shop floor.
The availability of personalized, self-paced learning contributed to lower early-stage attrition, as employees felt better supported and more confident in their roles. Overall, AlphaLearn LMS enabled the organization to deliver scalable, consistent, and personalized retail training, strengthening sales performance and brand experience across channels.